As part of Royal Company's vision for the year 2022 (a year to success), Royal Company, in cooperation with the Arab European Foundation, held a training course for the company's sales staff entitled "How to master the art of selling" with coach Moaz Muqdi, a marketing and sales consultant. This course is a customized course designed and developed to develop the skills and capabilities of those working in the sales sector. During this course, several special skills were discussed in understanding and creating the needs of customers and ways of reaching and persuading them, in order to maintain a good relationship with them.